Not just phone and email. Any Salesloft field.
Custom field waterfalls hand a Salesloft record to a Clay table you own, let Clay's partner network and AI models do the work, and write the result straight back — to a standard field, a custom field, or a contact note.
One waterfall, any field, any partner
Where standard waterfalls fill phone and email from a fixed list of providers, custom field waterfalls trade the fixed integration for a flexible one — whatever your Clay table can reach, your Salesloft records can too.
- Populate any field — standard, custom, or a contact note — not a fixed list
- Gate each waterfall with run-if rules: AND/OR groups across any Salesloft field
- Map several fields from one Clay response
- Custom field names sync from Salesloft daily, or on demand
- Same BYOK model: your Clay table, your credits, your data
Notes, too
Not every answer belongs in a field — append a research summary straight to the contact's notes.
Any AI model
Whatever you've wired into Clay — GPT, Claude, Gemini — can write a value back to Salesloft.
Late answers land
Fire-and-forget to Clay; Pulsar listens for the callback and writes back whenever it arrives.
Fill-if-empty or overwrite
Per-field write policy: only fill blanks by default, or always overwrite when you mean it.
Four steps from criteria to a filled field
Configured once in the dashboard. Runs automatically from then on.
Set run-if criteria
AND/OR groups across any standard or custom Salesloft field decide which contacts the waterfall runs for.
Point it at your Clay table
Paste your Clay webhook URL. Pulsar shows you exactly what JSON it'll send so the table columns line up first time.
Map the response
Tick the synced Salesloft fields (or a note) each Clay column should write to, and choose fill-if-empty or overwrite per field.
Results write back
The answer lands on the mapped fields as soon as Clay returns it — with a full log entry, same as every other enrichment.
Fields teams fill first
Tech stack & intent
Pull what a prospect's company runs, or a recent funding round, into a custom field your cadence steps can reference.
AI-written personalisation
Have a model draft a one-line opener from the prospect's LinkedIn and recent posts, and drop it in a field your email template merges.
Research notes for reps
A short company summary and three talking points appended to the contact's notes before the first dial.
See a custom field waterfall built live
Bring a field you wish Salesloft could fill on its own — we'll show you how it works on a Clay table you own.